The Last of Us
To promote The Last of Us Season 1, I partnered with Wasserman and HBO to create social-first content introducing the series to my audience.
Although I was initially unfamiliar with the franchise, I immersed myself in the IP by purchasing and playing the game and conducting extensive social listening to understand what resonated most with fans. This research informed my creative approach, allowing me to craft content that felt authentic to the existing fanbase while remaining accessible to new viewers.
The campaign generated over 1 million organic likes, leading to an extended collaboration with HBO as the season continued airing.
